Target
Target cross-references what you already know about your best customers with what is happening in the market, and turns it into a queue of priorities: the companies ready to buy, with the reason, the timing and the right offer — presentation included.
How your Target is built
Seven stages to turn what you know — and above all what you don't — into a structured set of information telling you which customer to approach, when and with which products.
Tell us about your company
You describe your market, its specifics and your customers' characteristics. It is the starting point: the better we know you, the more precise the Radar.
External predictive signals
Building on the audit, we identify the market signals that help anticipate your customers' needs: industry shifts, events, news and information drawn from public and private databases, and much more.
Internal predictive signals
Your customer history, past buying behaviour, churn rate. Signals only you own that, cross-referenced with external ones, can reveal unexpected predictive insight.
Cross-referencing signals
With the support of AI we combine external and internal signals, turning separate data into a single, readable picture.
Noise reduction
Too many signals create noise, not information. Together we test which ones truly matter and set the rest aside.
Weight distribution
Not all signals are worth the same. We assign each an initial weight that feeds the final ranking — one you can change at any time from the radar interface.
Building the Radar
The actual implementation: we build your Radar, make it available wherever you want and updatable at the frequency you decide.
Target in action
An overview of Target: from signals to score, all the way to a ready presentation for each company.
InstantPPT: instant presentations
InstantPPT is Target's optional service that brings the time needed to prepare a presentation for that specific customer down to zero.
With the support of AI, cross-referencing what Target has gathered with your go-to-market material (presentations, brochures, catalogues), it creates a presentation consistent with your visual identity and tailored to the customer you are about to visit.
Target tells you which customer to visit; InstantPPT prepares the presentation in 120 seconds.