Brand Attraction Monitor
Brand Attraction Monitor measures how the labour market perceives your company as an employer, role by role. It aggregates public web signals — reviews, social, press, online searches — into a single attractiveness index.
It turns candidates' perception into operational guidance for recruiting, location by location.
The reputation you have, in one number
The index summarises the brand's perception on the labour market. Below, the components that determine it and the weight they carry.
Fair reputation: solid on rational factors — pay, safety, benefits — weaker on stability, pace and growth prospects.
Typical profile of an employer that attracts at application stage but struggles to retain.
Example values. It is a perception tool: it measures how the brand is talked about, not actual working conditions.
Want to see it in action?
Open the demo: pick a location, browse drivers, dimensions and benchmark. Fictional data, real mechanics.